Project: A virtual reality experience to showcase two of the new models by Lexus, the GS F and RC F. The project included dynamic vehicle performance telemetry display, animations, and drone footage. The campaign debuted at the Lexus booth at the main floor of the 2016 New York International Auto Show. Consumers were able to access the content via a Lexus social media as well as a custom mobile app that was created for the campaign.

Director: Nicholas Cambata

Production Designer: Amanda Deprez

Client: AMCI Global

Brand: Lexus